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Open post

Sneakerheads Beware: Your Money, Your Life

Urban Health Media Project

Lou Gold, Store owner.   In 1985, NBA rookie superstar Michael Jordan played in his prototype shoe for his first sneaker, the Air Jordan 1’s. The shoes violated NBA dress code, and were effectively banned. It was the best thing to happen to the sneaker business. Jordan’s refusal to remove the shoes earned him a...

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